Digital and Social Media Marketing: Intermediate Module

Digital and Social Media Marketing: Intermediate Module

Duration: Max 20 hours
Mode: Online/Hybrid

Course Description:

The course covers best practices for designing conversion-focused content, running cost-effective ads, and utilizing SEO techniques to improve social media visibility. Learners will also explore data-driven marketing, using insights from analytics to refine strategies and enhance engagement. By the end of the module, participants will be able to manage comprehensive social media marketing campaigns and optimize them for better results.

Key Takeaways:

• Create targeted social media ad campaigns with platforms like Facebook Ads
• Use SEO and content optimization techniques to boost visibility
• Develop partnerships with influencers for greater reach
• Analyze campaign performance using Google Analytics and platform insights
• Implement cost-effective advertising strategies for improved ROI

Modules Overview:

• Module 1: Advanced Social Media Strategy and Audience Targeting
• Defining Buyer Personas: Creating detailed audience profiles
• Audience Segmentation: Targeting by demographics, interests, and behaviors
• Multi-Platform Strategy: Tailoring content for different platforms

Module 2: Paid Advertising on Social Media

• Introduction to Facebook Ads Manager: Setting up and navigating the interface
• Ad Types and Formats: Carousel ads, video ads, story ads
• Budgeting and Bidding: Setting up budgets and choosing bid strategies

Module 3: Content Optimization and SEO for Social Media

• Content for Engagement: What works on each platform
• SEO Basics: Keywords, hashtags, and optimizing content for search
• Hands-On: Creating SEO-friendly posts for better reach

Module 4: Influencer and Affiliate Marketing

• Identifying Influencers: Finding the right influencers for your brand
• Negotiating Collaborations: Building partnerships and compensation
• Affiliate Marketing Basics: Creating affiliate programs on social media

Module 5: Analytics and Insights for Data-Driven Marketing

• Google Analytics for Social Media: Understanding referral traffic
• Setting Up UTM Parameters: Tracking campaigns with Google Analytics
• Using Insights to Refine Strategy: Interpreting data for actionable insights

Module 6: Conversion-Focused Campaigns and Retargeting

• Conversion Funnels: Setting up lead magnets and landing pages
• Retargeting Basics: Creating retargeting audiences on Facebook and Instagram
• Hands-On: Setting up a simple retargeting campaign

Module 7: Intermediate Project: Designing a Social Media Ad Campaign

• Campaign Planning: Define objectives and target audience
• Campaign Execution: Ad creation and budget management
• Campaign Review: Analyzing results and making adjustments