Digital and Social Media Marketing: Basic Module

Digital and Social Media Marketing: Basic Module

Duration: Max 20 hours
Mode: Online/Hybrid

Course Description:

The Basic Digital and Social Media Marketing course by SkillBee is designed for beginners who want to understand the fundamentals of digital marketing and leverage social media to promote brands effectively. Over 15-20 hours, participants will explore core concepts such as content creation, brand positioning, and essential social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. This module covers basic strategies for creating engaging content, building an audience, and analyzing simple metrics to understand campaign performance.

Learners will gain hands-on experience in setting up social media profiles, scheduling posts, and using tools like Canva to design visual content. By the end of this course, participants will be able to launch basic social media campaigns, optimize profiles for better visibility, and start building a consistent online presence, making it ideal for students, small business owners, and newcomers to digital marketing.

Key Takeaways:

• Understand the fundamentals of digital marketing and social media
• Learn to create and optimize social media profiles
• Develop basic content creation and scheduling skills
• Gain insight into platform-specific marketing strategies
• Track basic metrics to measure engagement and reach

Modules Overview:

Module 1: Introduction to Digital Marketing and Social Media

• Overview of Digital Marketing: Key concepts and importance
• Understanding Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
• Digital Marketing Funnel: Awareness, consideration, conversion

Module 2: Setting Up and Optimizing Social Media Profiles

• Profile Creation: Step-by-step setup on major platforms
• Branding Basics: Using visuals, logos, and bios effectively
• Profile Optimization: Keywords, hashtags, and links

Module 3: Content Creation Essentials

• Content Types: Images, videos, blogs, infographics
• Content Calendars: Planning and scheduling content
• Introduction to Design Tools: Basics of Canva for visuals

Module 4: Building and Engaging an Audience

• Defining Your Target Audience: Identifying demographics and interests
• Engagement Techniques: Likes, comments, shares, and direct messaging
• Growing Followers Organically: Best practices for audience building

Module 5: Introduction to Social Media Metrics

• Key Metrics: Reach, impressions, engagement rate
• Social Media Insights: Using native platform analytics
• Tracking Success: Setting up simple goals

Module 6: Running Basic Social Media Campaigns

• Campaign Objectives: Brand awareness, traffic, engagement
• Creating Campaign Content: Post series, stories, and videos
• Campaign Analysis: Understanding results and making improvements

Module 7: Hands-On Project: Launching a Basic Social Media Campaign

• Planning Your Campaign: Define goals and content ideas
• Implementing the Campaign: Posting schedule and engagement strategies
• Review and Feedback: Analyzing results and receiving feedback