Digital and Social Media Marketing: Advanced Module

Digital and Social Media Marketing: Advanced Module

Duration: Max 20 hours
Mode: Online/Hybrid

Course Description:
The Advanced Digital and Social Media Marketing course by SkillBee is designed for professionals seeking to master digital marketing techniques and make data-driven decisions. This 25-30 hour course covers advanced topics such as multi-channel marketing, conversion rate optimization, marketing automation, and AI-driven insights. Participants will explore in-depth strategies for integrating digital campaigns across various channels, including email, PPC, social media, and content marketing, to create cohesive and powerful marketing funnels.

Learners will also delve into marketing automation tools, such as HubSpot and Mailchimp, to streamline workflows and improve customer engagement. The course provides hands-on experience with advanced analytics, allowing participants to track user behavior, analyze conversion paths, and apply retargeting strategies. By the end of this module, participants will be equipped with the skills to develop complex, high-impact digital marketing strategies and drive measurable results.

Key Takeaways:

• Master multi-channel marketing and build integrated marketing funnels
• Utilize marketing automation for customer engagement and retention
• Apply advanced analytics to track user behavior and optimize conversions
• Leverage AI and predictive analytics for data-driven marketing insights
• Develop retargeting strategies to boost customer acquisition and loyalty

Modules Overview:

Module 1: Multi-Channel Digital Marketing Strategy

• Creating Integrated Campaigns: Email, social media, PPC, and content marketing
• Cross-Channel Targeting: Reaching audiences across platforms
• Optimizing for Consistency: Maintaining brand voice across channels

Module 2: Advanced Content Marketing Techniques

• Content Marketing Funnel: Awareness, engagement, and conversion content
• Creating Pillar Content and Clusters: Strategy for in-depth topics
• Using Long-Form Content: Webinars, whitepapers, and case studies

Module 3: Marketing Automation and CRM Integration

• Introduction to Marketing Automation: Tools like HubSpot, Mailchimp
• Creating Automated Workflows: Drip campaigns and triggered emails
• Integrating CRM with Social Media: Streamlining customer engagement
• 
  Module 4: Data-Driven Marketing and Advanced Analytics
• Advanced Google Analytics: Conversion paths, behavior flow, and goals
• Predictive Analytics: Using AI for customer insights
• Custom Dashboards: Tracking and visualizing KPIs for social media

Module 5: AI and Machine Learning in Digital Marketing

• AI-Driven Tools: Chatbots, personalized recommendations
• Dynamic Content: Using AI to tailor content for different audiences
• Sentiment Analysis: Understanding audience sentiment through AI
• 
  

Module 6: Advanced Retargeting and Funnel Optimization

• Cross-Channel Retargeting: Integrating Facebook, Google, and LinkedIn retargeting
• A/B Testing for Optimization: Testing and refining ads, content, and landing pages
• Conversion Rate Optimization: Techniques to improve funnel performance

Module 7: Capstone Project: Creating a Multi-Channel Marketing Campaign

• Project Planning: Identify channels, audience, and goals
• Campaign Execution: Launch and manage the campaign across platforms
• Project Analysis and Presentation: Review results and present findings